HOW CRM CAN HELP YOUR BUSINESS
CRM stands for Customer Relationship Management and it is a sought after software that businesses use for ease of sales and marketing operations. As the name suggests, CRM software mainly provides automation in storing and processing customer’s information to ascertain the next approachable strategy to land a new customer. Your sales get accelerated as you can easily accumulate critical information about customers from using CRM software and head them under one database. Types of CRM software: Operational CRM: These CRMs assist with the most basic functions that CRM software can provide you like Marketing Automation, Sales Automation & Service Automation. This way, different departments can work together on capturing, nurturing, and closing deals for your company. For example, leads coming from different marketing channels can be automatically uploaded to the CRM through integration. Analytical CRM: Information gathered about customers from operational CRMs are analysed in-depth